exhibit design & project management

3M

Competition

3M wanted to highlight its Telecom Division to industries' specialists through a series of presentation in Europe and Asia. In order to hold the attention of the audience, the space had to house technical information kiosks that could stand alone or be integrated as a unit.

As modular elements are often used at other events almost simultaneously, open frame changeable work stations were developed allowing for greater flexibility and reconfiguration schemes.

The main 3M gate was covered with milk white plexi and housed a pre-programmed "light show", with white light chasing into shades of red, culminating into the deeper crimson hue associated with the 3M logo.