Internet World : Los Angeles
For Epic Realm, the Internet World show was the prime opportunity for this company to advertise its new name. This 20' x 60' space had to compete with its often larger neighbours. The exhibit elements also needed to be modular to fit into other show configurations, with footprints ranging from 40' x 40' to 35' x 80'.
Rotating double sided lightboxes were placed on each side to create an enclosed presentation area. Once activated, they formed two 15' long branding walls displaying the client's new name. The elevated deck straddling the stage area also allowed for private meetings and a perched view of the show floor.