The International Toy Fair : New York - Florida
Hasbro Inc. plays host to the New York International Toy Fair each February and again in May at the Preview Show in Florida. Their 60,000 sq ft. headquarter space is converted into a maze of product areas and presentation theatres that serve as buying rooms. In addition, a temporary dining experience is created right in the grand atrium seating up to 250 people.
Presentation areas were designed to highlight each division's family of products, while the main purchasing theatre was designed to be generic enough to be able to represent any one of over 100 family of toys and games featured at this international event.