Dermatological Convention : San Francisco
L'Oréal Recherche is the backbone of the success of this multinational company. Yet, it is not as glamorous as its better known division of the family of beauty products.
For the Dermatological Convention in San Francisco, this 20' x 30' booth was designed to have a light and open feeling using elegant curves and translucent glass displays. The main logo could be seen from all approches to the booth. The elegant white display was complimented by the dark wood laminate of the graphic panels.
This sophisticated backdrop made the clinical display especially appealing and reinforced L'Oréal's image as a cosmopolitan company with a strong global research facility.