Nortel EMEA : London - Paris - Hanovre - Madrid - Dubai
Whether in Germany, England, Spain or France, Nortel Networks EMEA branding program benefitted from a coherant design strategy, rigorous product marketing, and "nothing left to chance" detail driven management.
Branding experience included stage shows, product demonstrations, private seminars, one on one discussions, and lots of good food and freebies.
The Nortel Networks blue served as the exhibit ambient color contrasted against white and grey hues. The company's strong, industriel and global presence was reinforced by the choice of exhibits that are uncluttered of "gadgets", where the focus is on customer contact and personalised client care solutions.