Internet World : New York
"E-Business ideas that turn on your brain." was the branding slogan of this IT Company.
"We're open, pleased to meet you. Let's Explore!", was the theme of this concept. The double effect of "turn on your brain" and let's explore" was expressed throughout the booth by the use of quirky visuals, open modular floor, light colors and forms.
The wavy benches invite the visitors to sit and relax. The curved metal kiosks backing and the polished plexi facings played up to the senses. Even the curved wood laminated storage closet invites closer inspection.